In 2011, Sweat Shop Paris was invited by Selfridges, London’s most famous department store, to set up shop on the Woman’s Designerwear floor.

The universe of Sweat Shop was entirely re-built by its own team and for two weeks, Sweat Shop gave regulars workshops and exlusive masterclasses in collaboration

with designers such as Markus Lupfer, Oliver Sweeney, SONJA RYKIEL and Jean Pierre Braganza. For a month, the clic clac of high-heeled shoppers was accompanied by the dynamic whirring of Sweat Shop’s battery of sewing machines.

‘Sweat Shop, a tiny new cafe near a trendy stretch of Paris, had barely opened its doors last week when it faced its first fashion emergency.’ —THE NEW YORK TIMES

‘Three weeks in, and business is already gathering steam. The clientele is mixed, with fashion students and vintage shoppers rubbing shoulders with with children and older women who enjoy the conversation as much as the craft.’ —THE GUARDIAN

‘Sweat Shop is a fun communal space where work equals wardrobe.’ —HIPPARIS.COM

‘Martena Duss is een vrouw met een missie.’ —ELLE BELGIUM

‘Sweat Shop is a café couture and embodies everthing a creative atelier should be.’ —NYLON MAGAZIN

‘Inauguré mid-mars, le Sweat Shop est deja un success.’ —LE MONDE

‘Paris hat jetzt einen Hotspot für Hobbyschneiderinnen und alle, die es werden wollen. —GLAMOUR

‘Der neue Do-it-yourself-Treffpunkt im hippen quartier du Canal St.Martin.’ —ANNABELLE

‘..it should make for even better-accessorized street stylers by the time next Paris fashion week rolls around.’ —STYLE.COM