Wanderlust

CREATIVE DIRECTION
CONTENT CREATOR

Martena is part of the creative team that started cultural hotspot Wanderlust at the Les Docks, Cité de la Mode & Design in Paris, France, a space conceived by the architects Jacob+MacFarlane. Wanderlust is owned by Savoir Faire Agency, a music-centric company based in Paris and the owners of the legendary nightclubs Social Club and Silencio - David Lynch’s private member club.

‘Everyone is heading to Paris’s new one-stop social shop Wanderlust’

—Metro UK

‘Who will want to wander, when it’s all right there?’

—New York Times

EVENTS/ HAPPENINGS

VISUAL IDENTITY/ CREATIVE

DIRECTION

Being part of the creative team of Wanderlust Paris, Martena has not only created its weekend concept and content but has also been in charge of Wanderlust’s overall visual identity, product ideation and quality control. In 2012, working with her own team of graphic designers, decorators and landscape architects, Martena has created the new look for Wanderlust – on the spot, on paper and in all other media. For the outdoor look of Wanderlust, Martena operated as the head of creative direction in collaboration with the renowned Parisian production company La Mode en Image.

Featured

For the season 2012, Martena worked with Zurich graphic design collective Moiré.

For the season 2014, Martena worked with Swiss graphic designer Feixen (Felix Pfäffli) to make all graphic elements and objects.

CURATOR

UEFA EURO 2016

SWISS PAVILLON

In 2016, Martena was asked to curate the family activities in music, art & crafts during the UEFA EURO 2016 in collaboration with the Federal Department of Foreign Affairs FDFA of Switzerland. Its goal was to promote Swiss traditions and knowledge in Paris.

For House of Switzerland, Martena collaborated with brands and Swiss collectives such as Tschuttiheftli, Schwingerverein, Schule für Holzbildhauerei Brienz, and many more.